#15: Brandon Deroche: How Social Movements Form and Grow

25 Jan #15: Brandon Deroche: How Social Movements Form and Grow

Posted at 10:01h in Podcast by

 

This this post was originally posted here

Welcome back to The Trip Report Podcast, a production of Beckley Waves, a Psychedelic Venture Studio.

Today, I am speaking with Brandon Deroche, founder of the PORTAL—the Partnership of Responsible Trippers Advocating Legalization. 

PORTAL is a project from Propeller, the social impact and advocacy organization Brandon started more than 15 years ago to drive awareness and action for social movements. 

I was intrigued when I first learned about Propeller–and their methodology for advocacy and advancing causes.

Propeller collaborates with big-name artists and musicians to leverage their platforms to raise awareness and inspire action.

With PORTAL, Brandon and his team are taking this approach to advancing the psychedelic cause.

I wanted to speak with Brandon because I love a good acronym, and PORTAL may be the best I’ve ever heard—and because I wanted to learn more about how social movements form and grow.

In this episode, we discuss:

  • Brandon’s experience working with some of the biggest celebrities in the world, like Justin Bieber, Lizzo, and Brian Cranston

  • His experience working with the spiritual teacher Ram Dass

  • The cultural adoption and destigmatization of psychedelics through artists with massive audiences—like Dua Lipa, Post Malone, and Zach Bryan

  • Leveraging these voices for psychedelic education, harm reduction, and best practices

  • The eventual political polarization of social movements

  • And much more

And now, I bring you my conversation with Brand Deroche.

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